There’s never been a time when so many people wanted to get away but have so many concerns and questions. The need for travel companies to engage with website visitors has never been greater.
As we head into the summer holidays, now is a great time to show potential customers that you can meet their needs and that you’re there when they need you. In turn, this ensures that your reputation for customer service gives people the confidence that you will give them the holiday they’ve been looking for making yourself accessible to potential new customers who are looking for help with their next adventure. Here, we cover some useful tips for improving engagement with potential customers.
Sell yourself
Your selling point is your local connections, knowledge and willingness to work on your customers’ behalf to find tailored packages that suit their needs. Use that to your advantage and make sure that customers are aware of your USP.
Make sure your website and marketing materials push the message that you have local connections that you can tap into and that you can advise on the best places to stay depending on the travellers’ needs. Not just where to go, but when. Knowing what and when local events or festivals are on doesn’t just encourage customers to sign up at a certain time, but it shows them that you know your stuff and can help guide them through the process of finding their dream getaway.
Tell people you can save them money
Not just because you can get better and cheaper deals through your contacts, but also because you can provide protection when things go wrong. For example, don’t just tell your potential customers that they will be ATOL protected, explain what that means to them in real terms.
Be as accessible and convenient as possible.
You’re not the only one selling holidays. If a potential customer can’t find the answer to their questions right away, chances are they will move on and find someone that can. Make it easy for your website visitors to speak to real human and to find the answers they’re looking for. Web chat is the ideal medium for this as website visitors can ask questions in their own time, without being stuck on the phone. The simple fact that they’re chatting with a real person also gives them the confidence that they are dealing with a reputable business who knows how to deliver customer service.
"A satisfied customer is the best business strategy of all.”
Michael LeBoeuf
How Live Web Chat can help
One of the biggest challenges in any industry including travel, is attracting new business and making yourself accessible to customers in a way that suits their ever-changing needs. Give your potential new customers and clients a reason to come to you rather than go to a competitor. Give them the answers to their queries quickly by offering a web chat service on your site.
Don’t panic, you don’t need to be a slave to your computer just to benefit from having the service installed on your website. We provide not just the software, but real people based right here in Brighton in the UK, to answer your chats and we’ll make sure we maximise on every enquiry whether it be a potential new client or an existing one with a query. We can deal with general enquiries, take orders, and book in appointments.
How do you do get live chat onto your website?
Adding Live Web Chat to your website is much easier than most people realise as all of the complex coding and software installation is managed from our end, meaning that we can have you up and running in 24 hours. Our webchat software is also fully customisable to match the appearance of your website. Chat icons and windows match your website which gives a seamless experience for the user and gives them confidence that they are dealing with a professional organization.
Contact us today to find out more about how Live Web Chat can help you convert website visitors into paying clients. You can find out more about what we offer on our website, or by calling us on 01273 741113.