Live chat not only improves your customer service, but also provides you with useful customer data.
When most people think about live chat, they imagine a little icon on a website where they can get help, the online equivalent of a customer service desk. What most people don’t realise is that if setup and used correctly, those little icons can be a goldmine of consumer data which can immediately translate into leads.
What many businesses don’t realise is that live chat is as much about capturing leads as it is about helping customers or website visitors. With the right simple fields, your chat can capture any relevant data you need and even provide insights into what your website visitors are looking for. In an age where data is so valuable it’s a cheap and efficient way to acquire a bank of contacts which can either be followed up immediately or used for future targeted marketing campaigns.
Our advanced software can link into CRM systems and provide visitor data to you at the press of a button, meaning that you can automatically add new contacts to your campaigns as and when they come in.
And the best bit is that here at live web chat, we’re completely GDPR compliant, so you don’t even need to worry about how and where data is stored. We’ve got you covered.
So next time you think about Live Web Chat, remember that you’re not just getting a tool or service with which to help out your customers, but you’re also getting an advanced marketing tool that can help you build your customer base and reach out to more leads than ever before.
Contact us today to find out more about how Live Web Chat can help you convert website visitors into paying clients. You can find out more about what we offer on our website, or by calling us on 01273 741113.